Why manual UTMs from Google Ads do not show up in GA4?
Google Analytics 4 (GA4) is a new platform that offers…
Uplift your Marketing and Product Efforts
Martech Ninjas is a digital analytics consulting firm that empowers businesses to make data-driven marketing and product decisions to scale their growth.
How we do that
Martech Ninjas makes your data consistent, understandable, and actionable to optimise your marketing initiatives, improve your product, and address your customer needs.
01. Audit and Fix
Expose and fix the inconsistencies, gaps, and lack of standardisation in your existing Analytics setup.
02. Actionable Data
Ensure clear, meaningful, and trustworthy data is available to drive business decisions.
03. Business Growth
Accelerate business growth with strategic marketing efforts and better products that match your customer needs.
Google Analytics 4 is the future
Your existing Google Analytics version will stop collecting data by July 1st, 2023. But there is a newer and better version, Google Analytics 4 (GA4), to replace it. GA4 helps you measure customer behaviour, optimise marketing campaigns, and improve business results with the help of machine learning. It is an essential tool in an ever-changing landscape due to regulatory (e.g. GDPR/CCPA) and technological (e.g. 3rd party cookie deprecation) changes.
Why trust us?
Measure the right KPIs
Actionable reporting
Unlock Customer Insights
Accurate A/B testing results
Robust audiences creation
Self-service analytics enablement
Get latest industry information
As experts in digital analytics consulting, we provide you with the latest information of the industry. Read our blog.
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Frequently Asked Questions
No. Your existing Google Analytics version (Universal Analytics (GA3)) has a completely new data model. This is why it is important to implement Google Analytics 4 on your website/app as soon as possible.
We have experience helping SMB, larger organisations, and ecommerce businesses across multiple verticals. We have the capability to adapt and bring value to any organisation that wants to make better data-driven decisions.
Yes, it is free. We will audit your website and identify the areas within your Google Analytics setup that have issues and can be improved. As a result, you can make better data-driven, business decisions. But there is no obligation! You don’t have to work with us after the audit.
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