Digital Measurement Plan

In digital analytics you have access to a multitude of metrics and dimensions to report on. However, it is hard to know which ones are relevant and can get you closer to your business goals and KPIs.

Most companies do not have an up-to-date digital analytics and data measurement plan document. But this document is necessary to outline objectives for the website or app with targets. It can also lay out the metrics to use in the analytics tool to visualise how product and marketing strategies contribute to said objectives.

Sometimes companies do not even realise that they should measure something more relevant than ‘vanity metrics’ (e.g., Sessions). They might also be unaware that the metric being reported on is inaccurate due to the implementation of your Analytics tool having issues and providing misleading information.

What You Get

  • Strategic Plan: An answer to what success looks like for your company’s digital presence like business goals and KPIs.
  • Expertise: Analytics setup and configuration aligned with said KPIs to achieve business objectives instead of getting distracted by the vast non-business-critical data.
  • Source of Truth: The whole organisation’s ability to leverage this document to optimise products and marketing strategies to achieve defined targets.
  • Confident Decisions: Trust in the data being reported on your Analytics tool when making business decisions based on analytics data.


“If you fail to plan, you plan to fail.”

– Benjamin Franklin


Our Process


01. Interviews

No one knows your business better than the employees than run it. We will hold interviews with these key stakeholders to understand your business needs. We will also collaborate with them throughout the project.


02. Audit and Fix

We will do a thorough audit on the existing Google Analytics setup and configuration. Then we will fix any issues that come out of the audit.


03. Design

We will do measurement framework, document creation, and iteration with business stakeholders.


04. Setup & Configuration

If any metric or dimension key to the business is not being tracked in Analytics, this will be included in this milestone.


05. Documentation

We will deliver the final Measurement Framework document with all the details discussed throughout the project.


Contact Us!

It is easy! Fill in your name and email address. Select Digital Measurement Plan from the Select a Service menu. Add any comments you like. Submit your request. We’ll get back to you right away.

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Frequently Asked Questions

No. Your existing Google Analytics version (Universal Analytics (GA3)) has a completely new data model. This is why it is important to implement Google Analytics 4 on your website/app as soon as possible.

We have experience helping SMB, larger organisations, and ecommerce businesses across multiple verticals. We have the capability to adapt and bring value to any organisation that wants to make better data-driven decisions.

Yes, it is free. We will audit your website and identify the areas within your Google Analytics setup that have issues and can be improved. As a result, you can make better data-driven, business decisions. But there is no obligation! You don’t have to work with us after the audit.

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